The Annual Marketing and Brand Conclave is one of the flagship programmes of The Bengal Chamber of Commerce and Industry (BCC&I) and this year the theme was D2C, titled, “D2C- Connected Closer and Cozier” was held on 07th of October 2023.

This conclave is a testament to our commitment to fostering innovation, promoting entrepreneurship, and advancing the marketing and branding landscape in our ever-evolving business world. The D2C model has emerged as a game-changer, disrupting traditional business paradigms and offering a direct channel between brands and consumers. It's worth noting that while D2C has gained significant momentum, traditional retail channels still play a crucial role in the market. Many brands adopt a hybrid approach, balancing D2C sales with partnerships with retailers and online marketplaces. It has brought forth new opportunities, challenges, and exciting prospects for businesses of all sizes. The D2C model empowers brands to do just that, enabling them to tell their unique stories, provide tailored experiences, and establish direct relationships with their consumers.

At the 13th edition of the Marketing & Brand Conclave the Welcome Address and Setting the Context was delivered by Mr. Anoop Hoon, Chairperson, Marketing and Brand Committee, BCC&I, Opening Keynote Speaker for the conclave was Mr. Abhijit Roy, Senior Vice President, The Bengal Chamber, Managing Director & CEO, Berger Paints India Ltd. and the Concluding remarks was delivered by Mr. Tridib Majumder, Managing Director, Quaker Chemical India Private Limited. The conclave witnessed expert speakers like Mr. Prashant Singh, Co-Founder & COO Leadsquared; Mr. Lloyd Mathias, Investor & Business Strategist and Mr. Rohit Ohri, Executive Chairman & CEO, FCB Group India. Two Panel Discussions was also held at the conclave, speakers who spoke on the Perspectives of  Startups on D2C were, Ms. Resha Jain, Chief Brand Officer, GIVA and Mr. Samiran Sengupta, Founder & CEO, Just My Roots and The Perspectives of Established Brands on D2C were Mr. Sairam Subramanian, General Manager -Hindustan Unilever Limited and Mr. Debaditya Chaudhuri, Founder and Managing Director Chowman, Oudh 1590 & Chapter 2. Both the sessions were moderated by Ms. KavitaMahto, Business Head, Tata Steel Aashiyana.